Questions parents ask

We plan to open to families on November 5, 2026. Gift guides are available now.

Parents only. Your child writes to Santa from inside your account, either on your device or through a private one-time link you send to a tablet in the house.

A nickname, an age band, optional interests, and the letter and wishes they write. No voice input. We don't ask for a last name, address, school or photo. See our children's privacy notice.

No. There are no ad pixels, retargeting or behavioral tracking in kid mode. Marketing tools run only on pages meant for parents.

Your child's wishes ranked by how much they want each one, matched to products with current prices, budget alternatives, age-appropriate swaps, and an interest snapshot with gift ideas beyond the list. Wishes we can't match with confidence are flagged for you to confirm.

Yes. You invite family by email or private link. They see the list without the gifts you've marked as handled by you, and they can claim gifts so nothing is bought twice. You'll know an item was claimed, but not by whom unless they choose to tell you.

Never. Santa's letters are personal and warm, and you approve every letter before your child sees it.

The digital letter from Santa is free. A handwritten letter mailed in a North Pole envelope will be a paid add-on. Prices will be shown before you order.

When you buy through links on our site, we may earn a commission from retailers. It doesn't change your price. See the affiliate disclosure.

Prices come live from the retailer where we can get them, and show the time they were fetched. Prices change, so check the retailer's page before you buy. Some gift guide pages list ideas without prices.

You'll be able to review and delete your child's data from your account with one click, or delete your account entirely. You can also email us.